Category Archives for "Blog"

We hope to bring you the best in thought, news and reviews in regards data insight and digital data analysis

Analysis: Why Hollywood Won’t Make NC-17 Movies Anymore?

With the massive success that rated R movies have received in the last few years. I began to wonder if Hollywood would push the boundaries even further with NC-17 movies. Could these movies possibly be as profitable as their rated R cousin?  It’s doubtful. These movies are notorious for low return on investment due to the […]

Learn The Best Time to Publish Blog Posts

Problem: When is the best time to publish blog posts? Solution: Use analytics to identify the ideal time to publish. Requirements: Google Analytics Time to implement: 5 minutes Knowing best time to publish content can be the key to increasing engagement,, sales, and shares. There are tons of people who say lunchtime is the ideal […]

7 Hotel PPC Strategies for 2016

The reduction of on Adwords first page ads has led to increased competition. Naturally, this has led to higher cost per clicks. In order to run a cost effective campaign, there are a few strategies that you will need to employ: 1. Brand Strategy–In the travel hotel space, most travelers will begin there online hotel search […]

Google Analytics A/B Testing in 15 Easy Steps

For landing pages optimization, an A/B  test is essential. One of the easiest and most cost effective ways is split testing  with Google Analytics A/B testing features. The allows you to use the existing set of data and users behavior to create landing page experiments.  It may be important to conduct experiments on your images, languages, call to […]

Single Most Important Google Analytics Report

  The assisted conversion report is the single most important report in Google Analytics. This report tells you exactly the value of each channel and describes your customers buying journey. There is no other report that that allows you see this much of the buyers journey. Data Overload: Of course other reports are important.  However, Google […]

Bounce Rate and SEO Rankings

  Bounce Rate and SEO go hand and hand. Also, it’s pretty standard to push for a low bounce rate as engagement strategies. In most cases, this is the right strategy. However, it is not always the right strategy. Here’s an example to ponder… Tutorial Website–with a goal of converting users to email subscribers to […]