Blog

Why You Shouldn’t Pay For Google Analytics Training

Google Analytics is a superb piece of software that allows you to track the acquisition, behavior and outcomes on your website. However, like any tool, its function is going to be different depending on the users intent. Although I do not have hard statistics, I am sure the vast majority of Google Analytics users are […]

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  • July 23, 2017
  • Blog

Simpsons: Quality and Viewership Decline Trend

Like a very large segment of the world in the late 80s and early 90s. I was completely obsessed with the Simpsons. Every week, I would wait eagerly for each episodes to be release on FOX. I even bought the video games and other merchandise. ┬áBut over time, the episodes became repetitive and less edgy. […]

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Starbucks Data Story – Stores, Food and Drinks Stats

Starbucks is a dominate coffee chain that has multiple stores on every continent on the planet. I created a simple data story made up of three dashboards that highlight data on international store locations, food stats and drink stats. The data was sourced from multiple sources in the form of CSV files. Each dashboard was […]

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  • March 19, 2017
  • Blog

How to Learn Tableau Fast

5 Steps to Learn Tableau Fast Without a doubt, Tableau is the current reigning king of business intelligence software and data visualisation. It’s become an essential tool for anyone who is dealing a significant amount of data. Outside of the beautiful visualisation, practitioners are able to produce, it’s excellent at data mining, cleaning, stats and […]

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  • February 2, 2017
  • Blog

Use Google Chrome Developer Tools for Conversion Rate Optimization

How to use Google Developer Tools for conversion rate optimization. Google Developers Tool is a great application that allows you analyze the code structure of your website. However, there are a of underutilized functions that are great for conversion rate optimization. Here a my favorite ways maximize the benefit of this tool. Testing Web Performance. […]

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  • January 23, 2017
  • Blog

Chicago Crimes 2015 vs 2016 Data Visualization

Crime in Chicago has soared while other metropolitan cities have seen a major decline. To be exact, most crime in Chicago has not seen any major increases except for homicide. Homicides in Chicago in the first 8 months of the year have already soared beyond the sum of homicides in 2016. This begs the question […]

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Interactive Google Analytics Dashboards with Tableau 10

Visualizing your data is one of the quickest ways to discover insights and communicate complexities. Google Analytics Dashboards provide you with everything you need to highlight performance trends. However, the user experience and visuals aren’t that great. Using Tableau allows you to connect to the Google Analytics Database and overcome these shortcomings. The data can […]

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Is Google Page Speed Insights Accurate?

What does Google Page Speed Score Measure? Google Page Speed Insight Score is often used to grade the speed of a website. However, the same question always arises; is this an accurate measurement. The answer may lie in Google’s own definition of their test. Google defines the Page Speed Insights as a correlation of network-independent […]

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  • October 3, 2016
  • Blog

F.B.I. Hate Crime Statistics — Visualization

    How I made this Viz: This was a very easy viz to make because there were no parameters or calculations. It was made purely with two essential sheets. One for the Map and the other for the bar chart. I made this by searching the net for hate crime statistics. I ended up […]

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  • September 3, 2016
  • Blog
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